You can learn about your customers in general by conducting research. You could read up on market studies done by Research companies such as Forrester or Jupiter or Gardener, etc. Or you could conduct your own survey.
To learn the expectations of a specific customer, there is only one way. You listen and you ask. Ok, 2 ways. Being able to listen actively to what a customer is saying is by far the most important customer service skill.
And ask. Too many businesses assume. Many businesses are even started (and much money put into it) on the assumption that there even is a market. Don't make that mistake. Ask the customer what would make them a happy customer. Ask before, ask after. Ask during. And listen!
To learn the expectations of a specific customer, there is only one way. You listen and you ask. Ok, 2 ways. Being able to listen actively to what a customer is saying is by far the most important customer service skill.
And ask. Too many businesses assume. Many businesses are even started (and much money put into it) on the assumption that there even is a market. Don't make that mistake. Ask the customer what would make them a happy customer. Ask before, ask after. Ask during. And listen!
