It is not very difficult to write a professional sales plan if you are methodical in your approach. The crux of any sales plan is the demand forecasting that you will have to do. You could take the help of various IT tools in the market. Business Intelligence tools such as Cognos and Business Objects are providing with intuitive forecasting tools.
You will have to use data from the market. If you are a new entrant then competitors data will be useful. This data can be obtained through many ways but the easiest is to commission a professional market research firm. Your sales plan should take into account the nature of the product, market, marco-economic factors, competition and your sales force competency.
A good sales plan will help a firm cut costs because then it will not over produce. Inventory carrying costs will be lower. Recruitment can be done accurately.
You will have to use data from the market. If you are a new entrant then competitors data will be useful. This data can be obtained through many ways but the easiest is to commission a professional market research firm. Your sales plan should take into account the nature of the product, market, marco-economic factors, competition and your sales force competency.
A good sales plan will help a firm cut costs because then it will not over produce. Inventory carrying costs will be lower. Recruitment can be done accurately.
