The challenge of every brand is to drive the brand essence in the mind of the customer. Thats is getting the brand to be the first of mind for the consumer. Communication is an indispensible way of Inscribing the brand in the mind of the consumer. The prestigious RINGO Group has understood this secret and stops at nothing to communicate.
As a junior Communications professional trained in the Advanced School of Mass Communications (ASMAC Yaoundé), I fervently believe I can provide my contribution to the complete realisation of this challenge.
If ever I were to be recruited to work for this great brand, I would start by an audit of the actual situation of the brand. Secondly, I will compare the audit outcome to the brand vision , mission and objective for the short and medium runs. Thirdly, I will draft a communications plan (Strategic and operational) to meet the brand route. And finally exercise periodic evaluations to ensure the outcome meets the plan.
As a junior Communications professional trained in the Advanced School of Mass Communications (ASMAC Yaoundé), I fervently believe I can provide my contribution to the complete realisation of this challenge.
If ever I were to be recruited to work for this great brand, I would start by an audit of the actual situation of the brand. Secondly, I will compare the audit outcome to the brand vision , mission and objective for the short and medium runs. Thirdly, I will draft a communications plan (Strategic and operational) to meet the brand route. And finally exercise periodic evaluations to ensure the outcome meets the plan.
