What Are The Dis/advantages Of Manufacturing An A-brand To Be Sold At Retailer's Own Brand?

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neil kenes Profile
neil kenes answered
I guess they could be DEPENDENT on the retailer and all the while they DID not DEVELOP their own "name for themselves" so when the RETAILER goes "under", if they do... Then the MANUFACTURER is sort of left "high and dry"... Having to find another retailer can be an issue... And not having a MARKETABLE PRODUCT in it's own right can be all part of the PROBLEM...

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