What methods should Jennifer use to generate sales leads beyond those provided by her company?


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Chloe Corkhill answered

Without knowing which methods Jennifer's company has provided to help her generate sales, it's hard to suggest some that go beyond them. However, here are a few tried and tested tips for optimising sales.

Do the up sell

When a person in a fast food shop asks 'would you like fries with that' they are performing the up sell. They have decided to try to capitalise on an existing sale - a sure thing - and grow it into something bigger, and better.

Build rapport

Just because Jennifer doesn't make a sale today, it doesn't mean she's failed. She should always be building relationships with potential customers, getting to know them and their wants / desire. People buy from people they know and trust.

Create compelling promotions

Most people can't resist a bargain. Whether it's a two-4-one, a half price deal or simply knockdown prices, whatever the product or service, an eye-catching offer will generate sales.

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