It depends. If it helps you gain more customers and thus increases your revenue, then yes. If it only increases your marketing expenses without any added benefits, then no. Usually though, having tailor-made packaging will most likely yield you positive results sooner or later.
Custom packaging helps improve your brand recognition and increase customer satisfaction. Aside from protecting your shipment, your packaging plays an important role in delivering your brand’s message, highlighting your product’s core features, and showing appreciation to your clientele. As you retain customers and attract more, the benefits will spill over to your income.
The key is finding the right balance. Your packaging should be striking, meaningful, and competitively priced. If you’re looking for custom cardboard boxes in Kent, I recommend this website. They can help you brainstorm your design and create multiple samples until you’re satisfied. You might also be able to negotiate a price that works for you for bulk orders.
