A typical brochure has various folds determined by the intention of the designer and the amount of information to be displayed. For instance it may take a bi- fold for single-sheet brochures, tri-fold, accordion fold (z-fold) or the C - fold.
When making a job fair brochure therefore, the design is determined by factors such as the amount of information required for display, availability of paper and other resources among others. It is important to use the brochure as a means of advertisement while at the same time seeking whom to employ. One is therefore expected to advertise the company and the company’s strengths. This serves to introduce potential employees to the nature of the company. Secondly, the qualities that the company is looking for in the new employee should also be included. This is to keep prospective employees aware of what is expected of them while at the same time attracting the best human resource. Physical appeal and in terms of the color and the design should be taken care of.
When in need of such a brochure, one may wish to develop it from scratch through desktop publishing programs or one may opt to use already prepared templates. Templates offer an easier method as their design is pre outlined. The templates may be downloaded from the internet in sites such as office.microsoft.com/en-us/templates/recruiting-brochure-for . When customized templates are needed, a designers help is critical to balance the appeal, the font type used, color balance as and placement of objects such as logos, contacts images among others. In essence, when designing a job fair brochure from scratch keep the reader in mind. Typical job fair brochures are for companies which run recruitments annually such as most audit firms hence they opt to advertise as they seek the best recruits.