What Is The Importance Of Sales Promotion?


4 Answers

Robin Burden Profile
Robin Burden answered
Sales promotion is only one part of what marketing experts would call the 'promotional mix'.

It's a tool that can be used to achieve a number of different things, including an increase in consumer demand.

What's the point of sales promotion?
From the point of view of the seller, a sales promotion can have a number of different uses:

  • To encourage an increase in consumer demand
  • To stimulate the market
  • To improve product recognition and availability
Sales promotions can come in many different forms. If you've ever entered a competition sponsored by a product, or won a prize by entering a branded contest, then you've already taken part in a sales promotion.

Essentially, a successful sales promotion will encourage consumer interaction and boost sales in the long run (even though a loss might be incurred in the short-term).

The most common example of a sales promotion is the offering of goods or services at reduced cost. The type of "50% off" temporary deals which are introduced by retailers seasonally is a specific example of this activity.
Just call me  Mae Profile
The promotion of products to the market.
neydao Profile
neydao answered
It can attract the consumer's attention and sell more goods.

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