Robin Burden answered
Sales promotion is only one part of what marketing experts would call the 'promotional mix'.
It's a tool that can be used to achieve a number of different things, including an increase in consumer demand.
What's the point of sales promotion?
From the point of view of the seller, a sales promotion can have a number of different uses:
Essentially, a successful sales promotion will encourage consumer interaction and boost sales in the long run (even though a loss might be incurred in the short-term).
The most common example of a sales promotion is the offering of goods or services at reduced cost. The type of "50% off" temporary deals which are introduced by retailers seasonally is a specific example of this activity.
It's a tool that can be used to achieve a number of different things, including an increase in consumer demand.
What's the point of sales promotion?
From the point of view of the seller, a sales promotion can have a number of different uses:
- To encourage an increase in consumer demand
- To stimulate the market
- To improve product recognition and availability
Essentially, a successful sales promotion will encourage consumer interaction and boost sales in the long run (even though a loss might be incurred in the short-term).
The most common example of a sales promotion is the offering of goods or services at reduced cost. The type of "50% off" temporary deals which are introduced by retailers seasonally is a specific example of this activity.
