Last year my husband was looking for a change but he wanted to try a new approach. His profile is a very specific one and it's not that easy for him to find job opportunities.
So I created a resume website for him to see how it worked. Surprisingly, since day one, he started to receive job offers. It was the first time that he didn't have to apply to a vacancy before getting contacted. The website resume doesn't do magic but it does help a lot.
Graphic designers use this format to promote their work so why not use it for other job profiles? I don't think how creating a website could damage anyone's image. I think it's a very nice and creative way to show your experience and skills.
Here's the link to my husband's resume if you'd like to have a look: http://www.samirnabulsi.com