You can collect and analyze three different types of data with the data management platform renta . Primary data. Primary data includes all information collected through direct interactions with customers, such as email addresses, behavior, demographic data, and purchase history. Secondary data and third party data. Third party data is data from various sources that are combined and available for purchase.
Segregates data: Just data collection won’t do any good. It is important to segregate it first and then interpret it. A customer data management platform can segregate this data, as per your liking. For example, you can segregate high-value customers and then have a personalized communication strategy for them. Similarly, you can identify loyalists and reward their loyalty. Once you segregate audience data, it becomes easier to solve marketing challenges.
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