Magazines can be helpful in targeting a certain customer group and hence an important tool of marketing. This is because magazines generally have a theme or a topic, this makes their readership more concentrated as compared to a daily news paper. There are specific magazines that are directed towards people with certain interest. Marketers can place the ads for their products in these magazines if their target audience is the reader of that magazine. For examples there are arts magazines, technology magazines, automobile magazines, fashion magazines, medical magazine, kid’s magazines and many more. If you are launching a new cereal for kids than a kids magazine will be more appropriate to place the advertisement. In this way, the marketers can use the already made segments of the magazines and use them for their own purpose.