Modern marketing research help the business enterprise to curb the competition of their rivals by accessing information about the segment or consumer demographic that will enable the company to deliver a more effective strategy.

Let's say a rival has a bigger advertising budget, but hasn't conducted market research. Although they might be able to create visually … Read more

If you don't know what address your W2 was sent to, you can always give your employer a call.

If you have moved recently for example, you may need to update the address they have, and they shouldn't have a problem sending you out a new copy to the correct address.

Just remember that it will … Read more

Henry Assael was fascinated in understanding why consumers chose to buy the goods they did, and he came up with a list of four unique "buying behaviors" that consumers displayed when he studied how consumers were:

a) involved with the goods they bought

b) how the different goods/services differed from one another

This lead to 4 key areas … Read more