What Are The Key Elements To Providing Exceptional Customer Service?


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Charlotte St. Aubyn Profile
There are a number of key elements that are involved in delivering exceptional customer service. Some of these can be found in the following list:
•Staff should always be friendly and approachable to customers. They should be willing to go that extra mile to make a customer’s experience as pleasant as possible.
•A company’s customer service team should always be looking for ways to constantly improve a customer’s experience. This may include effectively dealing with customer complaints and using their comments to make improvements. Always listen to what the customer is looking for in a shopping experience. This information can be found by having regular customer surveys carried out for example.
•The Staff need to be knowledgeable of their product and a customer should always be able to put their trust in them. There is nothing more frustrating than an employee who cannot give specific information to a customer. Make sure the employees receive constant refresher sessions so they know their jobs inside out.
•Deliver frequent training sessions on customer service to staff. This will help keep levels of customer satisfaction high and will help keep staff on their toes.
•Make sure your staff members have a positive ‘can-do’ attitude to help customers without them even having to ask for assistance.
•Be honest to your customers and always deliver on your promises. Failing to do this will make a customer feel like they have been cheated or betrayed and they may choose to shop with a competitor in future.
•Ask employees where and how they think improvements could be made. Use this feedback to keep staff motivated while still ensuring high levels of customer service are being delivered. If the employees are happy, this is more likely to come across in their demeanour and general attitude when dealing with customers.

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