Yo Kass answered
When you walk into a store that you love and go about your usual browsing and shopping, the last thing on your mind will be the work and effort that goes into creating the environment you enjoy so much.
Whilst it might not be immediately obvious, a lot of effort goes into creating the environment and experience that keeps customers coming back for more.
How to make sure your customers love shopping at your store Before you even worry about looking after the customers who walk into your store, a good retail manager will be concerned with getting customers off the streets and through the door in the first place. Whilst many of the reasons people chose to shop in a certain location are difficult to influence, there are certain aspects that are within a manager's control.
Customers love good visual merchandising The way the shop comes across from street level is very important. Sight-lines and what potential customers can see before they even set foot in the shop will have an effect on who you manage to bring in.
A good window display, for example, will go some way to attracting customers. Displaying well-known brands or eye-catching items at the entrance to a store are strategies you might want to use.
If you've ever wondered why perfume and make-up counters are always located at the entrance to a department store, the reason is because many stores adopt an approach of filling their first floor with commodity items that are more likely to be impulse buys.
Laying out your store and stocking what people want This brings me to the subject of layout. How your shop is laid out will have a big impact on the shopping experience, as people need to be able to navigate your shop easily - so clutter and overloading a customer with visual information is a bad idea.
What you stock on your shelves is also vital. As a manager, you may be responsible for controlling and ordering stock. This means that you'll need to have your finger on the pulse of trends and spending patterns. Often this will mean spending time studying statistics and sales figures to work out exactly how to give people exactly what they want.
Retail staff are key to a great shopping experience Finally, your staff are your key weapon on the front line. They are going to be the face of your brand on the shop floor. It is important that they are trained and motivated to do their job to the best of their ability.
Often, creating a positive and happy working environment is just as vital as making sure your staff are clued up and knowledgeable. Customers really notice the difference between a store with average staff and a store with great staff. To beat the competition, your team is your strongest weapon.
Whilst it might not be immediately obvious, a lot of effort goes into creating the environment and experience that keeps customers coming back for more.
How to make sure your customers love shopping at your store Before you even worry about looking after the customers who walk into your store, a good retail manager will be concerned with getting customers off the streets and through the door in the first place. Whilst many of the reasons people chose to shop in a certain location are difficult to influence, there are certain aspects that are within a manager's control.
Customers love good visual merchandising The way the shop comes across from street level is very important. Sight-lines and what potential customers can see before they even set foot in the shop will have an effect on who you manage to bring in.
A good window display, for example, will go some way to attracting customers. Displaying well-known brands or eye-catching items at the entrance to a store are strategies you might want to use.
If you've ever wondered why perfume and make-up counters are always located at the entrance to a department store, the reason is because many stores adopt an approach of filling their first floor with commodity items that are more likely to be impulse buys.
Laying out your store and stocking what people want This brings me to the subject of layout. How your shop is laid out will have a big impact on the shopping experience, as people need to be able to navigate your shop easily - so clutter and overloading a customer with visual information is a bad idea.
What you stock on your shelves is also vital. As a manager, you may be responsible for controlling and ordering stock. This means that you'll need to have your finger on the pulse of trends and spending patterns. Often this will mean spending time studying statistics and sales figures to work out exactly how to give people exactly what they want.
Retail staff are key to a great shopping experience Finally, your staff are your key weapon on the front line. They are going to be the face of your brand on the shop floor. It is important that they are trained and motivated to do their job to the best of their ability.
Often, creating a positive and happy working environment is just as vital as making sure your staff are clued up and knowledgeable. Customers really notice the difference between a store with average staff and a store with great staff. To beat the competition, your team is your strongest weapon.
