As A Retail Manager, How Would You Ensure That A Customer Loves Shopping In Your Store?


4 Answers

Yo Kass Profile
Yo Kass answered
When you walk into a store that you love and go about your usual browsing and shopping, the last thing on your mind will be the work and effort that goes into creating the environment you enjoy so much.

Whilst it might not be immediately obvious, a lot of effort goes into creating the environment and experience that keeps customers coming back for more.

How to make sure your customers love shopping at your store Before you even worry about looking after the customers who walk into your store, a good retail manager will be concerned with getting customers off the streets and through the door in the first place. Whilst many of the reasons people chose to shop in a certain location are difficult to influence, there are certain aspects that are within a manager's control.

Customers love good visual merchandising The way the shop comes across from street level is very important. Sight-lines and what potential customers can see before they even set foot in the shop will have an effect on who you manage to bring in.

A good window display, for example, will go some way to attracting customers. Displaying well-known brands or eye-catching items at the entrance to a store are strategies you might want to use.

If you've ever wondered why perfume and make-up counters are always located at the entrance to a department store, the reason is because many stores adopt an approach of filling their first floor with commodity items that are more likely to be impulse buys.

Laying out your store and stocking what people want This brings me to the subject of layout. How your shop is laid out will have a big impact on the shopping experience, as people need to be able to navigate your shop easily - so clutter and overloading a customer with visual information is a bad idea.

What you stock on your shelves is also vital. As a manager, you may be responsible for controlling and ordering stock. This means that you'll need to have your finger on the pulse of trends and spending patterns. Often this will mean spending time studying statistics and sales figures to work out exactly how to give people exactly what they want.

Retail staff are key to a great shopping experience Finally, your staff are your key weapon on the front line. They are going to be the face of your brand on the shop floor. It is important that they are trained and motivated to do their job to the best of their ability.

Often, creating a positive and happy working environment is just as vital as making sure your staff are clued up and knowledgeable. Customers really notice the difference between a store with average staff and a store with great staff. To beat the competition, your team is your strongest weapon.
Rajesh Shri Profile
Rajesh Shri answered
As a retail manager I am responsible for the day-to-day running of the store in keeping with the policy of the management. The main focus is to manage the staff, improve sales and meet the customer's demands.

In an era where customer is God, if I can substantially improve the sales, my other short-comings can easily be ignored as the crux of any business is to lure customers into the shop.

My primary job then would be to look at the layout of the merchandise in the shop. Items should be well-displayed without looking crowded, and with price tags on each item. Discounted or items on sale should be prominently displayed. The items can be cleverly rotated from mannequins to shelves, so that customers feel that new stock is displayed every day.

I would have to train and motivate the staff to be efficient, to be quality-conscious and maintain good relations with customers so that they feel like coming back again and again.

I must take key decisions about stock control, predict future trends and organize special festival, seasonal or promotional sales. I must keep walking around the shop, talking to customers and staff to amicably resolve any complaints or comments. I must keep abreast with what my competitors are doing so that I can do better.

If the clients are made to feel special, given quality items at competitive rates in a pleasant shopping atmosphere then they will love to shop in my store.
Rath Keale Profile
Rath Keale answered

Staff should not harass customers and follow them around providing information and/one treating them like potential thieves who need to be watched. 

Staff should not assume anything about customers.

Staff should be well chosen and be able to benefit from training.

Staff should be old enough to understand non-verbal communication cues from customers.

Stamp out any kind of subtle discrimination in your staff's attitudes.  Examples: Ageism, sexism, that poorly dressed people are poor and not worthy of respect, that teens will steal, that older people know nothing, etc.

Anonymous Profile
Anonymous answered
What better way then to ask your regulars? I am in retail and those are the ones who will be honest and candid, and let you know what works for you and what doesn't.

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