What Is The Role Of Retail Manager?


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The retailing manager is an individual who oversees the daily operations of a retail establishment. That individual is responsible for overseeing the daily work of subordinate employees, ensuring that customers have a pleasant shopping experience and completing many other duties necessary to run the store in an effective and efficient manner.
The position of retailing manager is one that holds vast duties and great responsibilities. There are a wide variety of retail stores which employ retailing managers to maintain the overall quality and day-to-day operations of the establishment. In order to learn more about the duties and responsibilities of a retailing manager, it is important to highlight what in fact these individuals do on a daily basis.
There are many duties this individual is responsible for completing and each duty in and of itself is vital to the smooth operation of the store. The first main duty of a retailing manager is overseeing the hiring, firing and maintaining of personnel. These individuals are ones who make the store a success and it takes a strong manager to ensure that the perfect individuals are hired to fill sales associate positions, clerical positions and other important job titles. In addition to these tasks, the retailing manager must see to it that each individual is adequately trained to fill their job title and supervise the work that they do throughout their employment at the store.

Another important duty and/or responsibility of the retailing manager deals with the money that comes into the store and goes back out as well. The retailing manager is responsible for handling the turning in of cash at the end of each sales associate’s day and is required to ensure that all the money is accounted for in the end. In addition, a retailing manager is usually responsible for paying the employees and ensuring that the paychecks match the hours worked by each individual. Meticulous records are needed to be kept by the retailing manager to ensure that all money which has come into the store is accounted for and sales associates and other store employees are paid as they should be.

Inventory is another responsibility of a retailing manager. Since there needs to be goods in stock to sell, it is imperative that the retailing manager check the inventory on a frequent basis and make sure that orders are in when they are supposed to be. In addition to checking retailing stock and ordering goods, the retailing manager also needs to be responsible for paying for the goods which are ordered as well as keeping track of how much is spent on procuring the goods.

One very important duty of the retailing manager relates to customer service responsibilities. From time to time, shoppers within the retailing will ask to speak with a manager whether it be to issue a complaint regarding their shopping experience or provide a compliment to an employee or the store itself. The retailing manager is the higher up individual in the retail ranks who provides an ear to customers who wish to express either their pleasure or displeasure regarding an aspect of the store. Therefore, the retailing manager must be extremely well versed in matters of customer service.

The retailing manager is also the pertinent individual at a retailing who confers with the higher up individuals on the corporate level. Since the retailing manager is on the premises on a daily basis, they are the best individuals to let the corporate office know how that particular store is doing. This relates not only to sales but to employer-employee relations as well. This individual is also the one who handles occupational safety and employee relations within the store and relates any issues back to the head office.

Lastly, the retailing manager is the person at a particular retailing who may handle advertising and promotional displays. The retailing manager is one who must make their individual store shine when it comes to presenting various promotions in a favorable and enticing manner. Although they may not be responsible for drafting the advertising materials, they should be knowledgeable in how to display the information so that it has the maximum amount of potential possible.

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