The duties and responsibilities of a sales person in a fashion shop is to greet all customers promptly and provide attentive services to the customers. The sales person should be very friendly and he/she should try to develop clientele base by keeping the personal data of the customer. The sales person is also responsible to satisfy the customers and he/she should know about the latest fashion trends. He/She should be also capable of suggesting a perfect match to the customers and he/she should be aware of the features, advantages and benefits of the products. Moreover, the sales person should handle the inventory carefully and creation of brand awareness and loyalty in the customers should be the aim of the sales person.