Here is an example where reducing the price increases the resulting revenue. It is not all that uncommon for this to be the case.
Of course, a revenue increase does not necessarily mean a profit increase. There are some cases where it does, however, as in the example--where the marginal cost of production is essentially zero (the cost of the paper for one more ticket).
Of course, a revenue increase does not necessarily mean a profit increase. There are some cases where it does, however, as in the example--where the marginal cost of production is essentially zero (the cost of the paper for one more ticket).
